Nespresso had just launched a new machine, which, for the first time, was serving long coffee. Vertuo was its name and our task was to sing its virtues to coffee lovers of all ages, filling them with excitement.
The longest Nespresso coffee deserved a long-lasting brand experience. So, we did a long eight-week tour, bringing the Nespresso show to Germany’s hippest cities: Berlin, Hannover, Hamburg, Frankfurt, Cologne, Düsseldorf, and Munich. To set the stage for the Vertuo, we created an exclusive 120 m2 tasting suite made from four eye-catching branded containers. Different areas of the containers were used to highlight the best new Vertuo product features – its product selection, centrifuge, and crema – and allow guests to immerse themselves in the magical world of Nespresso.
The numbers speak for themselves: During the 2018 tasting tour, 9,288 guests were served coffees meaning that the longest Nespresso coffee yet had impact to match.