Marc Dalkolmo has 20 years of experience working in brand communications. In 2018, he became the managing director of the newly relaunched RÜCKENWIND GmbH.
What drives me: a passion for experiences
For two decades, Marc Dalkolmo has been inspiring people with bold ideas and pushing the boundaries of brand communications. From Stuttgart originally, Marc has been a career nomad. He founded his first venture, the rückenwind events agency in Munich, while still studying for a business administration degree. His agency shook up the industry with pioneering brand experiences for big-name clients such as PORSCHE, Fossil or Deutsche Bahn. Since then, Marc has founded three more start-ups as well as doing teaching and consultancy. In the little spare time he has left, Marc nurtures the next generation of creative talent as a visiting lecturer at Munich University of Applied Sciences.
Building Buzz for Brands
In April 2006, Marc became a partner at Serviceplan and the managing director of the newly launched serviceplan event agency. Looking after clients like adidas, Sony Ericsson, Miele and BMW, the agency created pioneering live campaigns that are still talked about today, including campaigns that achieved significant reach and buzz on a small budget. A shelf full of gold and silver awards is testimony to his creative achievements.
Experiences that go beyond the moment
In October 2012, Marc became the head of creative at the Hamburg agency EAST END COMMUNICATIONS, opening a new office for the agency in Munich and becoming the chief creative officer across the group.
The new office grew quickly, hiring new staff and looking after clients like Aldi, Audi, Apple and Continental. With a series of new account wins, the business grew rapidly and the agency doubled its headcount in no time. New media and digital services were added so it could amplify events’ reach and impact substantially through multichannel activation – allowing events to achieve far more ROI.
A fresh new rückenwind
In May 2018, Marc returned with a brand-new agency model, RÜCKENWIND BRAND EXPERIENCES: the agency now offers integrated brand experiences that can be quickly and flexibly customized to meet clients’ needs, leveraging an outstanding network of specialists and years of expertise gained in putting live events on.
RÜCKENWIND has always had unconventional thinking and creative power in its DNA but now the agency can maximize its reach and impact with digital amplification.