Mission:

Our client was a Hamburg jeweler but it wasn’t just any jeweler – this was Bucherer, the international jeweler par excellence. The store, which is a primary port of call for buyers of luxury jewelry and watches from Hamburg and beyond, has a long history in the city. Now, the store was going to be extended and renovated before being made the company’s flagship store. The opening was be a momentous occasion which needed an event to match.

Solution:

Our bespoke opening event was rooted firmly in the brand’s core DNA and designed to complement the launch campaign. The theme for the day was "Reflecting Hamburg". We put on a feast for the senses combining everything that Bucherer and the city of Hamburg stood for. Every guest was personally welcomed by the management before being offered modern, extremely-refined Hamburg delicacies. Extra sparkle was provided with a story told with sand, a reflective art performance and the host for the evening, Mareile Höppner.

Success:

The event was a shining success. 150 famous guests marveled at the artful performances but they reserved their biggest admiration for the elegantly converted store.