Mission:

The Berlinale international film festival was the ideal partnership for a premium brand like Nespresso. Our task was to create an in destination at the festival which would be open to an exclusive circle of guests.

Solution:

We launched the Berlinale Rooftop Café by Nespresso at the Panoramapunkt, high up in Potsdamer Platz. Blending ethno-chic with Berlin hip, the interior and bar areas were decorated with Nespresso branding plus highlights from recent ad campaigns like ‘Land of Origin’ and #TheDifferenceSheMakes. Alongside a selection of award-winning patisserie, guests could also try a signature pink latte drink celebrating inspirational women. The venue’s stylish surroundings were the perfect spot for Nespresso Masterclass tastings, Berlinale warm-ups, press events and an exclusive Views, Vibes & Taste VIP party with ethno beats and plenty of champagne. All in all, the Nespresso Rooftop Café wowed clients, business partners and red-carpet guests over a period of ten days during the Berlinale.

Success:

With its extraordinary interior, prime location, and exceptional cuisine, the Berlinale Rooftop Café by Nespresso was a definite hit at the Berlinale. Movie stars and starlets mingled, the press picked it up and social networks were buzzing.